7e77 Privacy Policy — How We Handle Your Personal Data

1 Who We Are

7e77 is an online gaming platform operating at https://7e77.ml, offering slot games, fish games, live casino tables and sports betting — including Cricket, PSL, T20 and Football — to players in Pakistan. All transactions on the platform are conducted in Pakistani Rupees (PKR).

For the purposes of this Privacy Policy, "7e77", "we", "us" and "our" refer to the operator of this Platform. "You" and "your" refer to any person who registers an account, accesses the Platform or otherwise interacts with it.

This Privacy Policy covers all data processing activities carried out in connection with your use of the 7e77 Platform. It should be read alongside our Terms and Conditions, which govern your broader use of the Platform.

2 Data We Collect

We collect two categories of data: information you give us directly, and information that is generated automatically when you use the Platform.

We do not collect sensitive categories of data such as biometric information, religious beliefs, ethnicity or health records. We only collect financial data that is directly necessary to process your deposits and withdrawals.

3 How We Collect Your Data

Data is collected through the following means:

• Direct input: When you register an account, complete your profile, make a deposit or withdrawal, contact support or participate in a promotion, you provide data to us directly.
• Automated collection: When you access and use the Platform, certain technical and usage data is collected automatically through server logs, cookies and similar technologies.
• Payment processors: When you transact through JazzCash, Easypaisa, Raast or other payment methods, the respective payment provider confirms transaction details to our system. We do not store full card numbers or mobile wallet PINs.
• Identity verification providers: If we request identity verification, a specialist third-party provider may collect and process identity document information on our behalf. The data collected in this process is subject to that provider's own security standards in addition to ours.

4 Why We Use Your Data

We process your personal data only where we have a legitimate reason to do so. The table below explains the main purposes for which we use your data and the legal basis for each.

• Account management: To create, maintain and secure your 7e77 account, including verifying your identity where required.
• Payment processing: To process deposits and withdrawals in PKR via your chosen payment method, verify ownership of payment accounts and manage your PKR wallet balance.
• Delivering gaming services: To provide access to all games on the Platform, record game results, apply bonus credits, calculate winnings and process payouts.
• Fraud prevention and security: To detect and prevent fraudulent account activity, payment fraud, multiple-account creation and abuse of promotional offers.
• Responsible gaming: To monitor gaming patterns, apply deposit limits or session restrictions you have set, and identify accounts that may show signs of problem gambling behaviour so that appropriate support tools can be made available.
• Customer support: To respond to your queries, resolve disputes and improve our support processes.
• Platform improvement: To analyse usage patterns, identify technical issues and improve the performance and design of the Platform based on how players actually use it.
• Marketing communications: To send you information about relevant promotions and offers — only where you have opted in to receive such communications. You can opt out at any time through your account settings.
• Legal compliance: To meet any legal or regulatory obligations that apply to the operation of an online gaming platform.

5 Who We Share Your Data With

We do not sell your personal data to third parties. We share data only where it is necessary to operate the Platform or comply with legal requirements. The categories of third parties we work with are:

• Payment processors: JazzCash, Easypaisa, Raast, banking partners and card processors receive the minimum data necessary to complete your transactions. These providers operate under their own privacy policies and security standards.
• Game providers: Providers such as Pragmatic Play, PG Soft, Habanero, Jili and others receive session data necessary to serve games, track round results and calculate payouts. They do not receive your contact details or payment information.
• Identity verification services: Where account verification is required, a specialist verification provider may process identity data on our behalf under a strict data processing agreement.
• Fraud prevention services: We use third-party tools to help detect suspicious account activity, including device fingerprinting and transaction pattern analysis. These services receive anonymised or pseudonymised data only where possible.
• Analytics providers: We use analytics software to understand how the Platform is being used. Where possible, this data is aggregated and does not identify individual users.
• Legal and regulatory authorities: We may disclose data to law enforcement, regulatory bodies or courts where we are required to do so by law, a valid legal process or to protect the rights, property or safety of 7e77, its users or others.

All third parties we work with are required to handle your data securely and to use it only for the purpose for which it was shared.

6 Cookies and Tracking Technologies

The 7e77 Platform uses cookies and similar technologies to make the Platform work correctly and to help us understand how it is being used. A cookie is a small text file stored on your device by your browser when you visit a site.

We use the following types of cookies:

• Essential cookies: Required for the Platform to function. These include session cookies that keep you logged in while you navigate between pages, and security cookies that help protect your account. These cannot be disabled without breaking the Platform.
• Functional cookies: Remember your preferences such as language settings, preferred game filters and other customisations you have applied.
• Analytics cookies: Help us understand how players navigate the Platform — which pages they visit, how long they stay and where they encounter problems. This data is aggregated and does not personally identify you.
• Performance cookies: Monitor the technical performance of the Platform, helping us identify slow-loading pages, error rates and connectivity issues.

You can manage cookie preferences through your browser settings. Note that disabling essential cookies may prevent you from logging in or using core Platform features. We do not use third-party advertising cookies or sell browsing data to ad networks.

7 Data Storage and Security

Your data is stored on secure servers. We apply industry-standard technical and organisational security measures to protect your personal data from unauthorised access, disclosure, alteration and destruction. These include:

• Encryption of data in transit using TLS (HTTPS) across all Platform pages and API connections.
• Encryption of sensitive data at rest, including financial account details and identity information.
• Access controls ensuring that only authorised personnel can access personal data, and only to the extent required for their role.
• Regular security reviews and vulnerability assessments of Platform infrastructure.
• Secure password hashing — we never store your password in plain text.

No system is completely immune to security incidents. In the event of a data breach that poses a risk to your rights, we will notify affected users as quickly as practicable and take immediate steps to contain the breach.

You are also responsible for maintaining the security of your account. Keep your login credentials private, use a strong password, and contact support immediately if you believe your account has been accessed without your permission.

8 How Long We Keep Your Data

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. General retention periods are:

• Account data: Retained for the duration of your account and for a period of up to 5 years after account closure, to allow for dispute resolution, fraud investigation and regulatory compliance.
• Transaction records: Financial transaction data is retained for a minimum of 5 years in accordance with standard financial record-keeping requirements.
• Gaming activity logs: Game history and betting records are retained for up to 2 years for dispute resolution and fair play monitoring purposes.
• Support communications: Records of customer support interactions are retained for up to 2 years.
• Marketing preferences: Opt-in and opt-out records are retained for as long as your account is active or until you withdraw consent.

When data is no longer required, it is securely deleted or anonymised so that it can no longer be linked to you.

9 Your Privacy Rights

As a user of the 7e77 Platform, you have the following rights in relation to your personal data. You can exercise any of these rights by contacting our support team.

To exercise any of these rights, please contact our support team with a description of your request and your account identifier. We aim to respond to data rights requests within 30 days. In complex cases, this may be extended by a further 30 days with prior notice.

10 Children's Privacy

The 7e77 Platform is strictly intended for adults aged 18 years and above. We do not knowingly collect personal data from anyone under the age of 18. If we become aware that a user is under 18, their account will be closed immediately, their data will be deleted and any deposits made will be returned.

If you believe a minor has registered on the Platform using false age information, please contact our support team immediately. We take underage access extremely seriously and will act on any credible report without delay.

11 Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in how we operate, changes in the services we offer or changes in applicable legal requirements. When we make changes, the updated policy will be posted on this page with a new effective date.

For significant changes that materially affect how your data is handled, we will make reasonable efforts to notify registered users — for example, through a notification in your account or via the contact details associated with your account — before the changes take effect.

Your continued use of the Platform after an updated policy has been posted constitutes acceptance of the revised terms. If you do not agree with any changes, you should stop using the Platform and contact support to request account closure.

12 Contact Us

If you have questions about this Privacy Policy, wish to exercise any of your data rights, or want to report a privacy concern, please get in touch with our support team. We're available around the clock.

• Live Chat: Available directly on the Platform — the fastest way to reach us and usually the best route for account-related data requests.
• Email: [email protected] — use this for formal data subject access requests or privacy complaints. Include your account identifier and a clear description of your request.

We take privacy concerns seriously and aim to respond to all queries within 48 hours. Formal data rights requests will be acknowledged within 72 hours and resolved within 30 days wherever possible.